Santek Equipment Case Study

Itorix Infotech

February 26, 2026

Improving Online Visibility and Search Engine Rankings for Santek

The Client Santek is a renowned manufacturer of cranes, based in Pune, India. With a diverse range of products, including EOT Cranes, Goliath Cranes, Grab Cranes, Gantry Cranes, and Monorail Cranes, they cater to clients across various industries worldwide. The Challenge Despite having a well-established business and a strong product portfolio, Santek faced significant challenges in gaining online visibility and attracting potential customers through their website. When we first started working with them, their website traffic was low, ranging from 50-100 visitors per month, and their website was not ranking on Google’s search engine results pages (SERPs) for their target keywords.

Reviewed on

Rated 5 out of 5

200 Reviews

Increase In
Organic Traffic

950

Visitors per
month.

Itorix Effect
Immediate Increase in leads

The SEO Strategy Santek approached us to improve their online presence and drive more organic traffic to their website. We implemented a comprehensive SEO strategy, focusing on the following areas:

Keyword Research and On-Page Optimization:

We conducted thorough keyword research to identify the most relevant and high-traffic keywords for Santek's target markets and product offerings. These included keywords like "Crane Manufacturers in UAE," "Goliath Crane Manufacturers Bahrain," "Goliath Crane Manufacturers in Australia," "Top 10 EOT Crane Manufacturers in India," "EOT Crane Exporter in Maharashtra," "Grabbing Crane Manufacturer in Pune," "Grab Crane Manufacturer in Maharashtra," "Grab Crane Manufacturer in India," "Grabbing Crane Manufacturer in India," "Grab Bucket Manufacturer in India," "Gantry Crane Manufacturers in Maharashtra," "Frame Crane Manufacturers in India," "Goliath Crane Manufacturers in Maharashtra," and "Monorail Crane Manufacturer in India." We then optimized the website's content, titles, meta descriptions, and headings to include these target keywords.

Content Creation:

We developed a content marketing strategy and created high-quality, informative blog posts, product pages, and industry-related guides. This helped establish Santek as a trusted authority in the crane manufacturing industry and provided valuable information to potential customers.

Technical SEO:

We addressed technical issues such as website speed, mobile-friendliness, crawlability, and site architecture to improve the website's search engine performance and user experience.

Backlink Building:

Our team implemented a strategic backlink building campaign, acquiring high-quality backlinks from relevant websites, industry directories, and trusted sources to improve the website's authority and search engine rankings.

Local and International SEO:

We optimized the website for both local and international search by implementing best practices for multilingual and multi-regional SEO, ensuring that Santek's products and services were visible to their target audiences across different countries and languages.

Result Success

The Results After implementing our comprehensive SEO strategy, Santek saw remarkable improvements in their online visibility and organic traffic:

Increased organic traffic by over 400%, reaching 900+ visitors per month.

Achieved top rankings on Google's first page for 99% of their target keywords.

Gained a steady stream of high-quality leads and new customers from their optimized website.

Increased brand awareness and established themselves as a trusted authority in the crane manufacturing industry, both locally and globally.

Conclusion

Conclusion By leveraging a comprehensive SEO strategy tailored to Santek’s global reach and diverse product offerings, we helped them overcome their online visibility challenges and establish a strong online presence. The improved search engine rankings and organic traffic have directly contributed to their business growth and success in the competitive crane manufacturing market worldwide.

Santek Equipment Case Study